A Robust Marketing Engine for Trades

The NED Local Growth Engine helps trades & home service businesses turn “random marketing” into a predictable system—without jargon, guesswork, or scattered tools.

Get Found. Get Booked

GROW WITH CONFIDENCE

We don’t “do marketing.”
We build your engine.

Most marketing fails because it’s disconnected—ads don’t match the website, reviews aren’t managed, follow-up is inconsistent, and nobody knows what’s working.

The NED Local Growth Engine fixes that by building your growth in the right order.

The NED Local Growth Engine

A 3-step system that takes trade businesses from visible → lead-driven → locally dominant.

NED:LAUNCH

Visibility + Systems

Implement The Nest platform (one inbox/pipeline, automation, tracking) + establish digital visibility so leads can be captured and followed up fast.

NED:AMPLIFY

Lead Gen Engine

Add paid ads that feed directly into The Nest for clean attribution, speed-to-lead automation, and cost-per-lead / cost-per-booked-job clarity.

NED:DOMINATE

Local Market SEO

Add Local SEO services to win “near me” searches and the map pack (plus reviews/reputation signals) so growth compounds beyond ad spend.

Why This System Works

We build in the order that makes marketing profitable.

Ads can’t fix a confusing website. SEO can’t help if your reviews are weak. Reviews don’t matter if leads aren’t followed up.

 

This system prevents wasted spend by:

Full Service Monthly Pricing

Predictable monthly billing at every stage, mapped to each step of your marketing engine.

NED:LAUNCH

Visibility & Systems Integration
$ 597 /Monthly
  • Owner-led or small-team trades businesses that need consistent visibility + a clean system to track leads
  • Define business goals (calls, booked jobs, revenue, service mix)
  • Review what worked, what didn’t, and next actions​
  • Review KPIs to measure success (ex: leads, booked appts, close rate, CPL, website conversion rate, review velocity)
  • Centralize every lead into one inbox + one contact record
  • Keep your pipeline stages organized so follow-up is consistent
  • Maintain automations for instant confirmations + team notifications
  • Preserve lead source tracking so you know what’s driving booked jobs
  • Keep the system clean so reporting stays accurate month to month
  • Set up a consistent review request process that runs even when you’re busy
  • Ongoing management support to drive steady review volume and momentum
  • Strengthen trust signals that support conversions and local visibility
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  • Launch and manage Eggsellerator to increase visibility and traffic
  • Target outcome: at least 5,000 new website visitors (per defined measurement window)
  • Confirm measurement method (GA4 or equivalent) and reporting window during onboarding
  •  
  • Provide basic reporting focused on actionable metrics (not vanity numbers)
  • Keep priorities aligned to business goals and capacity

NED:AMPLIFY

Add a Lead Gen Engine
$ 1,147 Starting Monthly Cost
  • Trades businesses ready to buy predictable demand and able to handle more inbound volume.
  • Research the market and competitor landscape (service area dynamics, seasonality, and offer angles) to identify the most winnable opportunities.
  • Conduct channel-specific keyword and/or audience research to prioritize high-intent demand and reduce low-quality traffic.
  • Design and build a campaign structure focused on qualified leads, with clear service segmentation and conversion goals (calls, forms, booking requests).
  • Develop performance-ready creative (ad copy, headlines, hooks, and core visual direction/assets) based on platform requirements and the selected plan.
  • Provide conversion pathway guidance with recommendations for landing pages, CTAs, forms, and booking steps to improve conversion rate and appointment quality.
  • Align tracking and attribution so performance ties back to lead actions and outcomes, enabling data-driven decisions.
  • Optimize throughout the month using performance-driven refinements (targeting, budgets, bids, creative, and exclusions) to improve cost per lead and lead quality over time.
  • Deliver a monthly performance report designed for decision-making, highlighting results, insights, and next actions.

For Meta and Google, ad spend is not included and paid directly to the selected platform.

Creative scope can be scaled depending on how many campaigns/offers are desired.

NED:DOMINATE

Expand w/Local SEO
$ 1,994 Starting Monthly Cost
  • Established trades businesses in competitive markets that want reduced reliance on paid ads over time.
  • Assess local competition level by service and service area (who is winning Maps and why).
  • Identify the most valuable “money” services and the locations/areas to prioritize first.
  • Establish starting benchmarks to measure progress (rank visibility, traffic, conversions, review velocity).
  • Build a local keyword set by intent (emergency/urgent vs research vs brand).
  • Map keywords to the correct pages (service pages, location pages, key conversion pages).
  • Define the “coverage plan” (which services/areas get built or improved first based on ROI).
  • Optimize core service pages for local relevance (titles, H1/H2 structure, copy, internal linking).
  • Improve conversion-focused elements that support SEO results (CTAs, trust signals, service area clarity).
  • Add/strengthen supporting content elements as needed (FAQs, proof points, review snippets).
  • Improve profile completeness and relevance (services, categories, descriptions, attributes).
  • Strengthen conversion actions (calls, direction requests, messaging where appropriate).
  • Establish consistency between GBP, website, and listings to reinforce trust and relevance.
  • Improve accuracy and consistency of core business data (NAP: name/address/phone).
  • Reduce duplicate/conflicting listings where they dilute ranking signals.
  • Expand presence on high-value directories relevant to local search performance.
  • Monitor common issues that limit local visibility (indexing gaps, broken links, page quality).
  • Recommend fixes for speed/mobile/usability issues that impact rankings and conversions.
  • Maintain a clean site structure that supports crawling and local relevance.
  • Track visibility indicators that matter (local rankings/visibility trends, GBP activity, organic traffic).
  • Report in a decision-focused format: what moved, what caused it, what changes next.
  • Tie work back to business goals (calls, form fills, booked requests where tracking is available).
  • Set monthly priorities based on competition, results, and business capacity.
  • Adjust the plan as seasons shift (peak demand services, promos, service-area expansion).
  • Maintain a consistent cadence so SEO progress compounds instead of stalling.

Local SEO scope and monthly investment vary based on market competition, number of services/areas targeted, and current baseline condition.

LET's DO THIS

Ready to start your engine?

Get Evaluated

Fast & FREE: Complete and submit a survey about your business, past and current marketing efforts, and goals.

Want to streamline? Skip the form fill and schedule a virtual evaluation with one of our experts for a small fee ($150). If you enroll in any tier of the NED Local Growth Engine within 14 days of your meeting, we'll credit that fee on month one.

Get Smart

We evaluate your visibility, lead capture, speed-to-lead, follow-up process, tracking, and local presence so you can see exactly where leads are being won or lost.

You get a clear snapshot of what is helping, what is hurting, and what gaps are limiting growth right now.

Get Started

Launch, Amplify, or Dominate
Once we evaluate your current setup, we recommend the right tier based on your goals and what will move the needle fastest.

Then we map the next steps so you can execute with confidence, including what to set up first, what to automate, and what to measure to prove it is working.

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