To determine which option is best for your business, take into consideration the following:
Who are you competing against? Think about this from your prospect’s perspective. If they go to your competitor’s website, and then yours, how do you stack up? Don’t let your website prevent a prospect from reaching out!
Do you have other digital properties where prospects already find you? If you’re actively doing business and driving new prospects to engage with you on another platform, such as Facebook, or Etsy, then a single-page site may fit the bill for now.
What is your budget? If you’re just starting out and money is tight, having at least a one-page website can get you started at an affordable investment.
Are you leveraging search engine optimization (SEO)? Every page on a site can be optimized for a specific keyword. When combined with a site that performs well technically, it can increase the probability that a search engine (Google, Bing, etc.) recognizes that your page is relevant for that search term, and can drive visitors to your page as a result. More pages allow for more optimized keywords. This is especially important if your business offers more than one service or product.