Digital Marketing Growth for Trades

A Clear Path to More Calls, More Jobs, & More Revenue

Get Found. Get Booked

GET GROWING

Running a trades or home service business is tough — you’re busy on the job, managing crews, and keeping customers happy. Marketing often takes a back seat. That’s where we step in.

We’ve built a three-tier system that makes digital marketing simple and effective. Each tier is designed to meet you where your business is today and help you grow at the right pace.

You can start at Tier One, or jump into a higher tier if you already have some marketing in place — we’ll do a quick readiness audit to make sure nothing critical is missing.

TIER ONE

Digital Foundation

Get found online and start building trust.

We’ll put the core digital essentials in place — from SEO and directory listings to reputation management — so your business shows up in local search and starts earning customer confidence.

Who It's For

  • Small, local trades businesses (1–4 employees, <$500k revenue)
  • Businesses relying on referrals but ready to “get found” online
  • Businesses with little or no structured digital marketing presence.

Challenges Addressed

  • Customers can’t find you on Google
  • Outdated or incomplete online profiles
  • Lack of consistent reviews & reputation management
  • No clear marketing plan

Expected Outcomes

  • At least 5,000 new visitors/month (guaranteed!)
  • A polished, professional online presence
  • A steady stream of new reviews
  • Better ranking in Google Maps/local search

Be found where your customers are looking.

IS THIS A GOOD FIT? LET'S DISCUSS.

Initial Set-Up

$ 875 One-Time Investment
  • FREE with 6-Month Ongoing Services Term
    Click on each item below for details.

Discovery call, digital audit, competitor review, and creation of a 6–12 month marketing plan.

Full review of existing site, keyword alignment, meta titles/descriptions, H1/H2 structure, technical fixes, and SEO-optimized landing page package.

Claim, verify, and optimize Google Business Profile, Yelp, Bing Places, Apple Maps, and submit to 10–15 relevant directories.

Set up review generation system (email/SMS templates, automation if available), monitoring alerts, and dashboard reporting.

Pixel installation, campaign framework setup, and visitor benchmark creation.

Configure reporting dashboards (GA4, Search Console, Looker/Databox) with baseline KPIs.

Ongoing Monthly Services

$ 1,725 Monthly w/6-Month Term
  • 3-Mo or Month-to-Month also Available
    Click on each item below for details.

Regular content updates, metadata reviews, and monitoring of keyword rankings.

Monthly updates and accuracy checks across Google Business Profile, Yelp, Bing, Apple Maps, and directories.

Ongoing review requests, monitoring, and issue management

Drive ~5,000 new visitors/month (guaranteed)

Dashboards with traffic, ranking, leads, and reputation insights.

Review progress, adjust strategy, and plan next quarter’s goals.

TIER TWO

Lead Gen Starter

Turn visibility into steady leads.

With the foundation in place, we’ll add email marketing, content, and local ads to bring in new customers while re-engaging past ones — creating a reliable, repeatable flow of leads..

Who It's For

  • Established businesses (5–10 people, $500k–$1.5M revenue)
  • Companies with some SEO presence but no structured lead generation
  • A steady stream of new reviews
  • Owners ready to invest in ads and customer reactivation campaigns

Challenges Addressed

  • Inconsistent inbound leads from digital channels
  • One-time jobs but no repeat business
  • Confusion about secondary ad platforms (Yelp, Houzz, Thumbtack)
  • Low ROI from past marketing efforts

Expected Outcomes

  • Steady flow of qualified leads from new prospects
  • More revenue per customer via email & nurture campaigns
  • Clearer tracking of ROI
  • Stronger, more predictable pipeline.

Initial Set-Up

$ 1,275 One-Time Investment
  • FREE with 6-Month Ongoing Services Term Click on each item below for details.

Connect/verify Mailchimp or similar, import/ clean lists, create customer/ prospect segments, and design 2 branded templates (newsletter + promotion).

Claim/verify profiles (Yelp, Houzz, Thumbtack, etc.), install tracking pixels, create ad copy, and launch initial ads.

Ongoing Monthly Services

$ 3,350 Monthly w/6-Month Term
  • 3-Mo or Month-to-Month also Available
    Click on each item below for details.

SEO, listings, reviews, web traffic accelerator, reporting, and planning.

1-2 per month (newsletter + promotional)

Automated email series for reactivation and customer follow-up.

Monthly management, optimization, and reporting of campaigns. 

Review campaign results and adjust strategy as needed.

From clicks to calls — consistent leads made simple.

IS THIS A GOOD FIT? LET'S DISCUSS.
TIER three

Expanded Lead Gen

Scale your pipeline and dominate your market.

We’ll layer on multi-channel PPC, social ads, advanced SEO, and strategic content to drive high-quality leads, track ROI, and position your business as the go-to choice in your trade.

Who It's For

  • Growth-oriented trades businesses ($1.5M+ revenue)
  • Companies marketing online but lacking a unified, scalable strategy
  • Businesses in competitive markets

Challenges Addressed

  • Fragmented marketing efforts, inconsistent results
  • Unclear ROI from spend and attribution gaps
  • Difficulty scaling into new markets or service areas
  • High competition in local search & paid channels

Expected Outcomes

  • A consistent, predictable stream of high-quality leads
  • Market share growth & stronger local dominance
  • Cohesive multi-channel marketing strategy
  • Clear ROI tracking on every channel

Scale faster. Spend smarter. Win bigger.

IS THIS A GOOD FIT? LET'S DISCUSS.

Initial Set-Up

$ 1,575 FREE with 6-Month Ongoing Services Term
  • Click on each item below for details.

Create/verify Google Ads, Bing Ads accounts. Install conversion tracking (GA4, GTM, call tracking). Develop keyword lists, ad groups, and initial campaigns.

Design and launch 1–2 dedicated landing pages with tracking and testing framework.

Configure Meta Ads Manager, build custom/lookalike audiences, and design initial ad creatives.

Implement schema markup, link-building framework, and expanded service/location landing pages.

Configure PPC + SEO dashboards (Looker Studio/Databox), set up attribution tracking, and baseline KPIs.

Ongoing Monthly Services

$ 4,875 Monthly w/6-Month Term
  • 3-Mo or Month-to-Month also Available
    Click on each item below for details.

SEO, email, reviews, traffic accelerator, reporting, planning

Ongoing management of Google Ads, Bing Ads, and Facebook/Instagram campaigns up to $5,000 in ad spend; keyword and ad copy optimization; A/B testing of ads and landing pages.

Manage retargeting ads tailored to prior visitors or lookalike audiences for improved lead conversion.

Create and refine lookalike audiences to reach new, qualified prospects.

Review spend across platforms; adjust to maximize ROI.

Monthly reporting dashboard with insights 

Ad spend is billed directly to the client by the ad platform for maximization of scale and flexibility.

TIER add-ons

Additional Services

Boost Your Growth With Flexible Add-Ons

Our tiered growth programs give you a solid foundation, but sometimes your business needs a little extra lift in specific areas. That’s where our add-ons come in.

From fresh website updates to consistent blog content and social media posts, these enhancements are designed to work seamlessly with your chosen tier.

Each add-on includes a clear setup phase and ongoing support, so you can scale at your own pace and only invest in what makes sense for your business.

Content Creation- Blogs

Get found, stay relevant.

Consistent, keyword-driven blogs keep your business showing up in search results and build trust with customers who want answers before they call.

Recommended Starting Tier: Tier 2 (Lead Gen Starter) — this add-on amplifies SEO visibility and supports email + social strategies already active in this tier.

  • Content Strategy Planning – Define topics, keywords, and publishing cadence aligned with services and service area.

  • Blog Template Setup – Create a blog page layout on the website for easy publishing and archiving.

  • Initial Content Development – Draft and publish the first blog post targeting a high-value keyword/service area.

  • Monthly Blog Posts – 1–2 SEO-optimized blog posts per month focused on local service keywords.

  • Content Distribution – Share blog posts on social platforms and integrate into email campaigns.

  • Performance Tracking – Monitor traffic, keyword rankings, and conversions driven by content.

Content Creation- Social

Stay top-of-mind where your customers scroll.

Engaging, branded posts on Facebook, Instagram, or LinkedIn showcase your work, keep your business active, and make sure you’re the first name people think of when they need your services.

Recommended Starting Tier: Tier 2 (Lead Gen Starter)— this add-on fits well once a business has its foundation in place and is ready to actively engage their audience.

  • Platform Audit & Branding – Review existing profiles, align branding, and ensure consistent messaging.

  • Scheduler Setup – Connect posting platform (Buffer, Hootsuite, etc.) for consistent publishing.

  • Content Calendar Development – Build a 30-day posting plan with themes, holidays, and service highlights.

  • Content Creation & Posting – 2 posts per week + 2 stories/reels per month on up to 2 platforms.

  • Engagement Support – Light monitoring of comments/messages for responsiveness.

  • Campaign Integration – Align posts with promotions, blogs, or seasonal campaigns.

Web Refresh/Rebuild

A fresh look that converts visitors into customers.

A modern, mobile-friendly site shows professionalism, improves search performance, and makes it easier for new leads to contact you.

Recommended Starting Tier: Tier 1 (Digital Foundation) — this add-on strengthens credibility and makes all later lead generation campaigns (Tier 2 & 3) more effective.

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