Marketing Strategy: Why Marketing Without Direction Wastes More Than Gas

If out clients and followers know anything about me, is I’m passionate about the need for a good strategy (that and everyone knows I love educating using metaphors/analogies). So let’s jump right in: marketing without a strategy is like a road trip without GPS! You wouldn’t hit the road without some kind of guidance – […]

10 Budget-Friendly Marketing Tactics That Actually Work for Small Business

Let’s be honest, when you’re running a small business, your marketing budget probably looks more like pocket change than venture capital funding. You’re sitting there wondering how the heck you’re supposed to compete with companies that spend more on coffee than you do on your entire marketing strategy. Here’s the good news: you don’t need […]