NED’s 2025 Marketing Review
2025 was… a year. A busy year for marketing. A “how-is-it-already-December” year. And if we’re being honest, 2026 doesn’t look like it’s planning to slow down anytime soon. So before we sprint into what’s next, it felt right to pause and look back. A Year of Showing Up At Nest Egg Digital, 2025 was about […]
Marketing Strategy: Why Marketing Without Direction Wastes More Than Gas
If out clients and followers know anything about me, is I’m passionate about the need for a good strategy (that and everyone knows I love educating using metaphors/analogies). So let’s jump right in: marketing without a strategy is like a road trip without GPS! You wouldn’t hit the road without some kind of guidance – […]
5 Marketing Myths That Are Costing Small Businesses Money (and Results)
Let me guess, you’ve probably heard at least three of these “marketing truths” from other business owners, your uncle who “knows about computers,” or that one LinkedIn guru who posts motivational quotes with sunset backgrounds. The problem? These aren’t truths at all. They’re myths that are quietly draining your bank account and keeping your business […]
From Zero to Hero: Creative Campaigns that Made Small Businesses Stand Out
Look, we’ve all been there. You’re scrolling through your feed, seeing another boring corporate ad, and thinking, “There’s got to be a better way to grab attention without spending a fortune on Super Bowl spots, right?” Well, spoiler alert: there absolutely is. And some of the most brilliant marketing campaigns didn’t come from Madison Avenue […]
10 Budget-Friendly Marketing Tactics That Actually Work for Small Business
Let’s be honest, when you’re running a small business, your marketing budget probably looks more like pocket change than venture capital funding. You’re sitting there wondering how the heck you’re supposed to compete with companies that spend more on coffee than you do on your entire marketing strategy. Here’s the good news: you don’t need […]
Small Business SEO That Actually Works: Your 2026 Visibility Playbook
Let’s be honest, you didn’t start your business to become an SEO expert. You probably started it because you’re passionate about what you do, not because you wanted to spend your evenings deciphering Google’s mysterious algorithm (which changes more often than a teenager’s mood, by the way). But here’s the thing: if potential customers can’t […]
From Broke to Breakthrough: How These Small Brands Crushed It Without Breaking the Bank
Look, I get it. You’re probably sitting there wondering how the heck you’re supposed to compete with brands that have marketing budgets bigger than your annual revenue. (Spoiler alert: you absolutely can, and you’re about to see exactly how.) Here’s the thing about small business marketing that nobody talks about enough: some of the most […]
Top 7 Pain Points in Small Business Branding, and How to Fix Them
Let’s be real, your brand is probably a hot mess right now. And that’s okay! Most small business owners are juggling seventeen different hats (CEO, janitor, customer service rep, social media manager, and therapist for difficult clients), so branding often gets the leftover scraps of attention. But here’s the thing: your brand isn’t just your […]
Quantity vs Quality: The Small Business Marketing Mistake That’s Killing Your Results
Let me guess, you’ve been told that content is king, so you’ve been cranking out blog posts, social media updates, and videos like you’re running a content factory. Yet somehow, your phone isn’t ringing, your inbox isn’t overflowing with leads, and you’re starting to wonder if “content marketing” is just a fancy term for “expensive […]
Time to Hatch Your Year-End Marketing Plan
Because “winging it” is not a strategy (trust me, I’ve tried) September has that back-to-school energy—minus the new backpack and plus the mild panic that the year’s almost over. The calendar’s thinning out, the holidays are creeping up, and suddenly you’re realizing there are only a few months left to hit your marketing goals, grow […]