Marketing Strategy: Why Marketing Without Direction Wastes More Than Gas
If out clients and followers know anything about me, is I’m passionate about the need for a good strategy (that and everyone knows I love educating using metaphors/analogies). So let’s jump right in: marketing without a strategy is like a road trip without GPS! You wouldn’t hit the road without some kind of guidance – […]
5 Marketing Myths That Are Costing Small Businesses Money (and Results)
Let me guess, you’ve probably heard at least three of these “marketing truths” from other business owners, your uncle who “knows about computers,” or that one LinkedIn guru who posts motivational quotes with sunset backgrounds. The problem? These aren’t truths at all. They’re myths that are quietly draining your bank account and keeping your business […]